The optimal B2B webshop

for industrial companies

UDINA Commerce Trade - der B2B-Onlineshop für Industrieunternehmen

UDINA Commerce Trade

The optimal B2B webshop for your company

For years now, a clear growth dynamic can be seen in the e-commerce sector and, from a prognostic point of view, this trend is continuing for the time being. The potential of online commerce is becoming more and more apparent. As a result, more and more companies are reorienting themselves and establishing or expanding their e-commerce offerings.

As a result, it is becoming increasingly important to meet the specific requirements of customers, which are now oriented to the customer experience of the B2C world.

Fast availability, low project risk and manageable costs

With UDINA Commerce Trade, you get the opportunity to implement a B2B store that combines the most important factors from the B2C and B2B worlds – including real-time information on product availability, expected delivery times and exact prices, search functions, display of customer-specific prices and filter functions.

After just a few weeks of productive use, we can already claim to have successfully implemented our eCommerce strategy in the B2B market. Our customers are taking to the offerings very well and the intended effects for the organization of our sales are tangible. As a platform for digital B2B business, UDINA Commerce is seamlessly embedded in our SAP landscape without redundancy and enables us to scale further on our digitalization course

Lutz Müller, CEO of Columbus Trading Partners GmbH, responsible for B2B product sales of the Cybex brand

UDINA Commerce Trade is based on state-of-the-art technologies and integrates seamlessly with SAP ERP and SAP S/4HANA. Redundancies between front-end and back-end are thus prevented and all data can be exchanged in real time. Accordingly, a digital end-to-end process takes place through which all buying and selling can be handled effectively and efficiently, automating the regular updating of the store.

UDINA Commerce Trade is offered as a cloud service and is therefore quickly available and can be used productively after just eight to ten weeks.

What you benefit from:

as the above-average customer experience of the modern B2B store meets all customer requirements

Seamless integration into the existing SAP system creates a continuous end-to-end process and reduces the effort involved in various process steps

Intensive interface projects are no longer necessary and the product data is transmitted in real time through the already firmly established data elements in the SAP backend system

Purchase and sales processes are mapped digitally from end to end

The online store is ready for use in a short time thanks to the cloud service

Key Features:

  • Order Management
  • Catalog management
  • Integrated returns processes
  • Document information cockpit (status tracking)
  • Multi-role concept – customers and sales staff have role-specific access to features
  • Full text search
  • Document provision
  • Optional – integration with SAP Sales Cloud, SAP Service Cloud and SAP FSM or usage and sales analyses for the web store with SAP Analytics Cloud

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You would like to know more about it? We are always available for a first conversation.

Do you have any questions?

Our approximately 220 employees support our customers around the world and stand by them as a reliable partner.


Marco Stepka, Mitarbeiter bei Uniorg


Marco Stepka
Leader Business Development UNIORG Cloud Services

Phone: +49 231 9497-0

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Marco Stepka

Marco Stepka

Phone: +49 231 9497-0