CRM & Customer Experience
Cloud solutions for personalized and coordinated customer experiences during the customer journey: Win, understand and retain customers in the long term with the Customer Experience Platform.
Both the purchase decision process and the expectations of customers have changed massively in recent years. Customers and prospects are now much better informed and expect not only value for money, but also comprehensive support and positive experiences along their customer journey.
For this purpose, SAP provides the CRM and Customer Experience Solutions (formerly SAP Hybris Cloud for Customer and SAP C/4HANA Suite, respectively). They support coordination across different departments and open up new paths for marketing, sales, and service.
With CRM and Customer Experience Solutions you benefit from:
- End-to-end customer experience: combination of different cloud solutions that provide automation and transparency across multiple departments.
- Data usage from within the ERP system, without the need for additional licensing
- Short time-to-market and rapid implementation of the system
- Reduced IT expense due to the cloud service
- Regular upgrades with the latest features
- Comprehensive reporting with real-time insight into all customer data
- Full-featured marketing, sales, and service capabilities
- Seamless integration with SAP S/4HANA and standard integrations with SAP ERP and SAP Business One
- Intuitive use with modern user design, resulting in little training for users
- Satisfied and stable customer relationships through positive customer experiences
Reforming Customer Relationship Management (CRM) with modern cloud solutions
With the Customer Experience Platform, digital processes are no longer a hurdle. Intelligent technologies such as AI, IoT (Internet of Things) and machine learning are already integrated into the Customer Experience Solutions. The cloud solutions are managed by SAP and equipped with the latest functions in regular releases. By networking the individual departments and merging data with the ERP system, you create continuous end-to-end processes.
SAP Sales Cloud
Easy to use CRM software in the cloud. A true customer experience.
SAP Service Cloud & FSM
Next-generation SAP service and field service solution in the cloud.
The intelligent ERP software suite for the digital economy Also in the cloud.
SAP S/4HANA Cloud
Meet the digital transformation with agility and flexibility with the scalable cloud solution and benefit from the most modern technologies.