A positive customer experience has an impact on the success of a company. This is because customers who have had a positive experience with the product or service remain loyal and, in the best case scenario, even recommend the company to others.
CX – the customer experience – encompasses all interactions that a customer has with a company and how they perceive them. This includes the purchasing process, communication with the company and customer service. Creating a positive customer experience therefore means making all these interactions positive and responding to the customer’s needs.
Customers and prospective customers are now much better informed and expect not only value for money, but also comprehensive support and service along their customer journey. These dynamic challenges can only be met with the right technology.
Cloud solutions for personalized and dynamic customer experiences during the customer journey: Win, understand and retain customers in the long term with a customer experience platform.
SAP provides the CRM and Customer Experience Solutions (formerly SAP Hybris Cloud for Customer or SAP C/4HANA Suite) for this purpose. They support the processes across the various departments, such as sales, service and marketing, and open up new paths for them.
Would you like to find out more about the special functions and options for your company? Our consultants will be happy to have an initial discussion with you.
Leader Business Development UNIORG Cloud Services
+49 231 9497-0
m.stepka@uniorg.de
If you know the wishes and needs of your target group, you can base your strategy and measures on offering customers a holistic customer focus at every touchpoint of their journey. From omnichannel communication and shipment tracking to on-site service technicians – only a holistic view of all processes, solutions and technologies enables such an individual customer experience and promotes customer acquisition and customer loyalty in a sustainable way.
Future technologies and integrated applications such as IoT, machine learning and predictive analytics enable companies to react quickly and flexibly to constantly changing requirements. The SAP C/4HANA Suite creates the ideal conditions for using these technologies and puts you on the path to becoming an intelligent company.
Innovation cycles: An annual major release for on-premise systems provides the latest developments. Three Feature Pack Stacks (FPS), which contain new features and corrections, and Support Package Stacks (SPS) are made available quarterly.
Optimized customer orientation in sales is a decisive competitive factor. New communication channels and information sources demand ever more powerful solutions for intelligent sales management in a digital world. The SAP solution portfolio from the SAP C/4HANA Suite contains precisely the solutions to meet these challenges.
Customers always expect first-class service. To guarantee customer loyalty, a better, faster and more efficient field service is the solution. Intelligent service management with simple ticket processing, routing and scheduling, self-service portal and the use of mobile devices enables you to reduce the processing time for your customers.
Turn insights into action immediately. With the cloud-based solution, you can carry out analyses, planning and forecasts in one application. The SAP Analytics Cloud provides centralized and immediate access to all necessary figures, diagrams and evaluations. And for every employee, in the latest version and on every end device. It offers the ideal prerequisite for making well-founded and quick company-relevant decisions.
With the Customer Experience Platform, digital processes are no longer a hurdle. Intelligent technologies such as AI, IoT (Internet of Things) and machine learning are already integrated into the customer experience solutions. The cloud solutions are managed by SAP and equipped with the latest functions in regular releases. By networking the individual departments and merging data with the ERP system, you can create consistent end-to-end processes.
There is potential in every interaction with customers. We can only offer added value and create an individual customer experience if we put the customer at the center of our actions and understand them. Customer expectations are changing rapidly in a digital world, and so must we! With CRM and customer experience solutions, we succeed in developing ideal customer experiences that boost customer acquisition and loyalty in a digital world.
CRM (Customer Relationship Management) is a strategy and software solution that helps companies to manage and strengthen customer relationships and make them successful in the long term. It is important because it optimizes sales, improves customer service and increases customer loyalty, which ultimately leads to more sales and better competitiveness.
SAP Customer Experience offers powerful tools to create personalized customer experiences, analyse data in real time and enable seamless interaction across different channels. This enables companies to better understand their customers, anticipate their needs and respond to them effectively.
A CRM solution from UNIORG is tailored specifically to the needs of your company. With our expertise in the SAP environment, we ensure smooth implementation, integration and support so that you can exploit the full potential of your CRM strategy.
Long-term partnerships, customer satisfaction and sustainable success are the benchmarks of our own success