CRM & Customer Experience

Cloud solutions for personalized and coordinated customer experiences during the customer journey: Win, understand and retain customers in the long term with the Customer Experience Platform.

Both the purchase decision process and the expectations of customers have changed massively in recent years. Customers and prospects are now much better informed and expect not only value for money, but also comprehensive support and positive experiences along their customer journey.

For this purpose, SAP provides the CRM and Customer Experience Solutions (formerly SAP Hybris Cloud for Customer and SAP C/4HANA Suite, respectively). They support coordination across different departments and open up new paths for marketing, sales, and service.

With CRM and Customer Experience Solutions you benefit from:

End-to-end customer experience: combination of different cloud solutions that provide automation and transparency across multiple departments.
Data usage from within the ERP system, without the need for additional licensing
Short time-to-market and rapid implementation of the system
Reduced IT expense due to the cloud service
Regular upgrades with the latest features
Comprehensive reporting with real-time insight into all customer data
Full-featured marketing, sales, and service capabilities
Seamless integration with SAP S/4HANA and standard integrations with SAP ERP and SAP Business One
Intuitive use with modern user design, resulting in little training for users
Satisfied and stable customer relationships through positive customer experiences