Press: Application: UNIORG supports HASCO in the conversion from SAP CRM to SAP Sales Cloud

More than 700 employees at 35 locations worldwide ensure rapid availability of the globally recognized standards of the Lüdenscheid-based competence partner for tool and mold making. Today, mould and die makers have access to a product portfolio of around 100,000 individual parts for the manufacture of sophisticated tools.

Faster, more flexible, more competitive

“HASCO has been using SAP with various systems and modules for around 20 years,” says Oliver Losert, Manager Representations & New Markets at HASCO. “For fast, flexible international business processes and the expansion of our competitiveness, there is no way around a modern, future-proof CRM”. This is why HASCO decided to replace the outdated SAP CRM 5.0 (on Premise).

As part of a multi-stage selection process, the decision was made to introduce the SAP Sales Cloud and UNIORG as project partner. Among the main reasons for introducing the SAP Sales Cloud were

  • uniform, central and optimally structured customer data (“one point of truth”) for approx. 180 users
  • standardized integration with the existing SAP ERP 6.0 backend
  • an active and globally available customer management
  • better classification and segmentation capabilities for optimized campaign management
  • more efficient visit planning and execution
  • continuous customer monitoring and globally standardized reporting

Speedy implementation

The reasons for these specifications were obvious: For example, a higher frequency of customer contact, uniform weekly reports, and the homogenization of sales processes could not be realized adequately with the previous CRM solution. “The same applied to better management of the entire sales team. “At some point we needed a solution with broad international acceptance and a positive effect on employee motivation,” Losert recalls.

Project partner UNIORG had about half a year to implement the set goals. “In addition to optimizing sales processes, we had to establish more reliable and faster information channels, accompany the introduction of mobile solutions and integrate heterogeneous system landscapes”, says UNIORG project manager Thomas Voß.

Challenges well mastered

Voß still remembers the central challenges of the project in detail, for example master data cleansing and the configuration of integration scenarios. Or the optimal adaptation of the SAP Sales Cloud to standard company processes, including the integration of groupware (Lotus Notes adaptations) and the implementation of customer-specific requirements (quotation and order presentation).

“In order to achieve the best possible acceptance, we have always directly involved key users, both in the process flows and in the adaptation of the user interface”.

Positive feedback

The system could be put live at the beginning of January 2019. With the new solution, the relevant sales processes are now digitally available and the first positive effects are clearly visible. Documentation and organization work faster, and transparency is also higher than before.

The SAP Sales Cloud can be used on a wide variety of end devices (Responsive Design) in online and offline mode. The processing of sales information is much faster than ever before with the help of modern functions such as native voice input. A great deal of administrative work is eliminated for the internal sales force, as, for example, the double entry of appointments and tasks is no longer necessary. In addition, all parties involved are at the same and complete level of information at any time and any place.

All this also has considerable advantages for HASCO customers, because the sales staff are optimally prepared for customer appointments due to the large amount of information available at any time.

Outlook

Step by step, the connection of the subsidiaries is now taking place. The rollouts in 10 European countries have been largely completed, and the “oversea” rollouts are planned for 2020.

“We are pleased about the smooth and rapid progress of the project and of course about the results, which absolutely meet our expectations,” says Losert. “UNIORG is always a competent contact partner with a convincing concept and, above all, ‘close to’ us as customers”.

Further information

UNIORG Group, Lissaboner Allee 6, 44269 Dortmund, Tel. 0231 / 94 97-0, Fax 0231 / 94 97-199, www.UNIORG.de, press contact: Simone Siddiqi-Spilker, s.siddiqi@UNIORG.de
PR-Agentur: IT Public Relations, Maja Schneider, Tel.: 030-79708771, ms@it-publicrelations.com, www.it-publicrelations.com

    contact person

    Simone Siddiqi-Spilker

    Phone: +49(0)231 9497-0
    E-Mail: s.siddiqi@uniorg.de

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