SAP Customer Relationship Management (CRM)
In today’s competitive marketplace, SAP CRM systems allow you to create a continuous process chain from information acquisition and simple administration all the way to analytical data evaluation and systematic quality assurance.
In the age of the Internet, the initial and final phases of a business transaction still are primarily based on timing. Finding the right moment for a follow-up offer, the invitation to an event or a service activity is a complicated undertaking if the information about your customer has to be maintained at multiple points and is therefore inconsistent across your company. However, consolidating your information within a central source is not enough. That is just the necessary foundation. The most effective tool for increasing the quality of your customer relations is a location-independent network of departmental tasks at all contact points. With integrated information and documentation flows between different departments, you can efficiently speed up processes, compile strengths, avoid waste, target success and implement sustainable customer-orientation. It is at these key positions that SAP CRM’s portal technology and philosophy come into play.
With a one-of-a-kind application portfolio, SAP CRM 7.0 connects a seamless process chain from information acquisition and simple administration all the way to analytical data evaluation and systematic quality assurance. Based on your individual requirements, you can adapt SAP CRM based on the different functional areas in your company, whether you want to implement it for sales, customer service, marketing or your call center.